Google is constantly underlining the importance of website usability on smartphones. A few months ago Google added warnings to search engine results if websites are not optimized for mobile devices.
The new feature can be found in the section “Search Traffic” – “Mobile Usability”.
The mobile usability report informs you about the following issues:
Use of flash content
Missing viewport meta-tags
Tiny font sizes
Clickable links/buttons too close to each other
Regularly check this report to ensure that your website is optimized for smartphones and achieves high SEO rankings.
Feel free to contact us if you have questions about mobile SEO.
Update (2.3.2015): Google has officially announced that mobile-friendliness is going to be a ranking factor starting from April 21 2015.
Update (29.5.2015): Google Webmaster Tools has a new name: Google Search Console. The functionalities are still the same.