Online Marketing | SEO

How to Use Google Trends for Keyword Research

If you are planning your SEO strategy, you should do a keyword research first. This can be done with the Google Ads keyword planner, but another great option is Google Trends. Google Trends allows you to learn a lot from your keywords. It will give you data for not just today, but for a longer period of time. We will show you how to use Google Trends for your keyword research.

Google Trends is able to:

  • Show you trends for your keywords.
  • Help you find content ideas.
  • Show you seasonal spikes and local differences for your keyword at a glance.

How to start

You don’t need a Google account in order to access Google Trends. As soon as you are on the website, you can enter your keywords. If you want to add multiple keywords or search terms, you can separate them by commas.


In order to make Google Trends work for you, enter your keywords in the search bar

Refine your query

When you run a business selling chocolate, it may be interesting to know what kind of chocolate is most popular. The graph shows you straight away that Swiss chocolate is more popular than both British and Belgian chocolate. This is a worldwide trend. In order to see if the trend is the same in a certain country, you can specify this in the menu under “Worldwide”. The query can also be refined by selecting time range, category, and the type of search.

You can refine your Google Trends search query by time range, category and type of search

Collect ideas for your marketing

If you are targeting the British market and came to Google Trends to find what content you should write in order to improve your rankings for the keyword „swiss chocolate“, you can collect ideas by taking a look at related search queries. For example, it could be a great idea to write a recipe for Swiss roll, using Swiss chocolate.

or example it could be a great idea to write a recipe for Swiss roll, using Swiss chocolate.

Choose your moments wisely

If you came to Google Trends to find out which chocolate is most popular in the days before Christmas, you can set your date range to December 2016 and find out that Swiss chocolate is very popular in these days. Interestingly enough, you see that demand goes down right after the Holidays and that Belgian and British chocolate are picking up for New Year’s. This data can help you choose the right moment to share your content.

Google Trends can help you choosing the right moments.

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