Is your website optimized for mobile devices? If the answer is “no”, your website will soon disappear from mobile search results. Internet access from mobile has increased 125% in the past two years – you cannot afford to lose this increasing number of mobile users by not optimizing your website.
In some countries mobile internet usage has already overtaken desktop!
The Google Mobile-Friendly Algorithm
We are approaching a major Google algorithm update on April 21st: Once the mobile-friendly algorithm is launched, only pages that are optimized for mobile devices will be displayed for Google searches on smartphones.
This is how the algorithm works:
Is a site mobile-friendly? The algorithm will decide a Yes/No response: A page can only be mobile-friendly or not, there are no degrees of mobile-friendliness.
The algorithm works on a page-by-page basis (not globally for the whole website) and runs in real-time. This means that pages can appear in mobile search as soon as they are optimized for mobile devices.
The Countdown Is On: What You Should Do Now
1. Make sure that your website fulfills Google’s requirements. There are several possibilities to check this:
Take your smartphone and perform a Google search for your brand name. Check if the result has the “mobile-friendly” label.
Test your website with the Google Mobile-Friendly Test.
Check the Mobile Usability report in Google Webmaster Tools.
2. If your website is not yet optimized for mobile devices, then do it as soon as possible by following the detailed Google Developers guide.
3. Take the differences in the ranking factors between mobile and desktop into account when optimizing your website for search engines.
4. Monitor the SEO visibility of your website for mobile devices. In Searchmetrics for example you can track the keyword rankings per device. In addition, Searchmetrics is rolling out a new Mobile SEO Visibility report, comparing the visibility on mobile to desktop.
Do not lose any time – the Mobile-Friendly algorithm update is just around the corner!
You can contact me if you have questions about the algorithm update.