As most people already know, by default, the data retention period in Google Analytics 4 is set to only 2 months. For some demographic data – like age, gender, and interest – this is the maximum retention period. Read more about the details of data retention in GA4 in the …
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3 Google Analytics 4 Reports that you need to know
Data is worth its weight in gold — especially in online marketing! It is not without reason that we have made it our mission to advance the digital performance of our customers by offering them data-driven, high-quality and legally compliant marketing solutions. We see every day how important meaningful data …
Google Analytics 4 Review: Wins, Losses and Learning Curves
As a digital marketing professional, the ever-evolving landscape of technology and data analytics is what keeps my job dynamic and exciting. So, when the news came that Google would be sunsetting Universal Analytics and ushering in Google Analytics 4 (GA4), I knew that a new challenge was about to begin. …
Google Analytics 4 & Looker Studio: Latest Releases
Google Analytics 4 and Looker Studio are still evolving. Keeping up with all of the new features can be challenging so we have summarized the latest updates that we think you should know: Google has announced, there will be automatically created GA4 properties for all accounts that do not have …
2023: Google Analytics 4 and the new Swiss Data Protection Act are on their way
If you are actively involved in online marketing in Switzerland, this upcoming year will bring some major changes. You should keep these two events saved in your calendars: July 1st 2023: Google will replace Universal Analytics with Google Analytics 4. September 1st 2023 the new Swiss Data Protection Act comes …
Google Analytics 4: Status Update
Since our latest news on Google Analytics 4 and Data Retention in GA4 there has been a lot of developments in the world of Google Analytics. Below, you will find the most important updates and announcements by Google about their analytics tool. Google Analytics 4 can now be linked to …
Google Analytics 4: What we’ve learnt in the last year
It has now been a little over a year since Google Analytics officially unveiled Google Analytics 4. In late 2020, Google renamed the App + Web properties to Google Analytics 4. Officially it is not in beta anymore. In this post we will share the top five lessons we have …
Google Analytics 4: What You Should Know Now
Google Analytics 4 was launched on 14th October 2020, as the next generation of Google Analytics, where cross-platform and cross-device tracking allows to unify all data in one central location, the new Google Analytics 4 property. Within this new Google Analytics property, datastreams can be configured from one or all …
4 Privacy-Compliant Alternatives to Google Analytics
We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …
Consent Mode for Google Ads and Microsoft Ads: Effects on your advertising campaigns
Why Consent Mode is necessary for your advertising accounts Data protection might not be the trendiest topic in digital marketing, but it is essential. Companies must not only comply with legal requirements, but also gain and maintain the trust of their customers. Even the largest technology companies need to adapt. …