In the data-driven landscape of today’s business world, maximizing the potential of analytics tools is crucial for making informed decisions and gaining a competitive edge. While Google Analytics 4 (GA4) has been a valuable source of insights for website and app analytics, its data retention limitations have left businesses craving …
In one of our articles, we already mentioned the advantages of using BigQuery to get complete access to your data compared with the GA4 interface. In this article, we propose to touch on another case in which BigQuery gives odds to GA4 – this is the use of data to …
What is Google BigQuery? BigQuery is Google’s data warehouse. As part of the Google Cloud Platform tool suite, BigQuery allows you to host – and exploit – large databases for a very reasonable price and with very good results. In fact, BigQuery can be used for many other things, such …
Analytics tools are essential for businesses to track and analyze their website traffic, user behavior, and other important metrics. Matomo and GA4 are two popular analytics tools that provide businesses with valuable insights into their website visitors and help them make data-driven decisions. In this blog post, we’ll compare and …
Google Analytics 4 and Looker Studio are still evolving. Keeping up with all of the new features can be challenging so we have summarized the latest updates that we think you should know: Google has announced, there will be automatically created GA4 properties for all accounts that do not have …
In our previous post about Google Tag Manager’s Server-Side Container (SSC), we started to look at how it works. In this post, we will look at some of the key advantages that the Server-Side system will give you as well as some potential downsides. Advantages When it comes to the …
There has been a shift in Digital Marketing and Analytics as we know it. To comply with privacy legislations, like GDPR and the Swiss DPA, and be in line with the new global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. …
We recently released a blog post where we highlighted some of the things we have learnt over the last year since Google Analytics 4 was officially released. GA4 has a number of really great selling points. However, there are some features it is still missing as well as one or …
It has now been a little over a year since Google Analytics officially unveiled Google Analytics 4. In late 2020, Google renamed the App + Web properties to Google Analytics 4. Officially it is not in beta anymore. In this post we will share the top five lessons we have …
It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what …
