In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages. In the first part of our tutorial we showed …
Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP …
This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results. Just like with the Business Manager tool, Facebook has created two ad management tools that you can use for …
Last week Google introduced the “Accelerated Mobile Pages” (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices. With this project, Google responds to the recent new programs of Facebook and Apple that …
If you have an AdWords account you probably realized already the notification: the campaign type “Search and Display Networks” will be eliminated and replaced by “Search Network with Display Select”. Until September 16th 2014 you can perform this upgrade yourself, after that the change will be automatically implemented. Those who …
Google Search Console is Google’s free SEO platform that allows you to monitor the visibility of your website in Google search results. Google Search Console also helps to identify and solve issues that arise from your website regarding the indexing, ranking and displaying of your pages on the search results …
In digital marketing, where every click and user action can hold significant value, data becomes the primary tool for making strategic decisions.Google Analytics 4 (GA4) opens up big possibilities for analyzing user behavior on websites and applications. However, as with any other aspect of business, it’s not just about having …
Third-party cookies have been a cornerstone of many digital marketing strategies, providing valuable insights into web browsing habits and behavior. However, this landscape is rapidly changing, particularly with Google’s announcement to deprecate third-party cookies in Chrome by the end of 2024. This decision by Google comes amidst several significant factors: …
The holiday season approaches, which means it’s crucial to gear up your online marketing for Christmas. Google searches for “Christmas present ideas” starts to pick up as early as August and by November, shoppers around the world have already completed 21% of their holiday shopping. This shift in behavior highlights …
1 Bing vs. Google: Market Shares Google dominates the global search engine landscape, especially in Europe. However, in the USA, Bing, combined with Yahoo, has a market share of 30% compared to Google’s 65%. This means that a third of US online search queries go through Bing, which is relevant …
