Event Tracking for AMP Pages

AMP Logo

In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages. In the first part of our tutorial we showed …

How to Track AMP Pages in Google Analytics with Google Tag Manager

AMP Google

Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP …

How to Set up Your First Facebook Ad Campaign

So richten Sie Ihre erste Facebook-Kampagne ein

This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results. Just like with the Business Manager tool, Facebook has created two ad management tools that you can use for …

Accelerated Mobile Pages Make the Mobile Web Faster

Speedometer

Last week Google introduced the “Accelerated Mobile Pages” (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices. With this project, Google responds to the recent new programs of Facebook and Apple that …

New Campaign Type in AdWords

Amazee Metrics SEM

If you have an AdWords account you probably realized already the notification: the campaign type  “Search and Display Networks” will be eliminated and replaced by  “Search Network with Display Select”.  Until September 16th 2014 you can perform this upgrade yourself, after that the change will be automatically implemented. Those who …

Use templr.pro to create beautiful Looker Studio Dashboards

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What is templr.pro? Templr.pro describes their tool as the following: “Templr is a community component that loads within Google Data Studio and allows anyone to create custom visualizations using HTML, CSS, JavaScript, and simple templating syntax. It’s incredibly easier and faster to use templr.pro than Google Cloud SDK, and you …

Web Data & Data Protection

Companies are increasingly seeking better insights by using web data sources that offer lots of opportunities. Web data can be used to gain new insights that can help increase efficiency and revenue. Internally generated information can have gaps, and companies are increasingly moving to incorporate new, non-traditional sources of data …

Google Ads Tutorial: How to Create Dynamic Search Ads

In the Google search results, dynamic search ads look like normal search ads. The main difference this ad type presents is that the ad title will reflect the search term entered by the user. Google uses your website content to display the most relevant information in the headlines, and to …